Moriselade Soladoye-Adewole, Author at The Ball Business

Moriselade Soladoye-Adewole / February 10, 2026

African Football Has a Business Problem, Not a Talent Problem

When you watch African football talent thrive on the global stage, it’s impossible not to notice the paradox. While players develop into world-class athletes, the business side of African football struggles to keep pace. You might wonder why leagues flush with talent lag behind commercially. The answer is not about ability. Instead, it lies in […]

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Moriselade Soladoye-Adewole / February 3, 2026

Content Not Available in Your Location: How Geo-Blocking is Alienating Fans

Football Marketing

You click the link with excitement. The match highlight is trending. The clip promises a decisive goal, a controversial call, or a moment everyone is dominating conversations with. Then it hits you. Content not available in your location. At that moment, you are not thinking about broadcasting rights or licensing agreements. You are thinking about

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Achraf Hakimi and Ghizlane Chebbak holding their CAF African Player of the Year and African Women’s Player of the Year trophies at the CAF Awards ceremony for Morocco.

Moriselade Soladoye-Adewole / November 24, 2025

CAF African Player of the Year: Ranking Countries by Total Award Wins

Informative

CAF African Player of the Year always gets people talking.This time, Achraf Hakimi has just been crowned winner for 2025, finishing ahead of Mohamed Salah and Victor Osimhen after a huge season with PSG and Morocco. He did not just pick up a trophy. He added another star to Morocco’s place in the history of

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Person watching a live football match on a tablet via a sports streaming platform

Moriselade Soladoye-Adewole / November 13, 2025

How Streaming Platforms Are Shaping the Next Big Football Contracts

Informative, Inside Football

The world of football is changing faster than ever. A lot of us no longer watch the game only through traditional broadcasters. Football streaming platforms are redefining how matches are viewed and even negotiated. This change in digital interaction is also dictating how clubs, agents, and football players earn. The Rise of Football Streaming Platforms

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Moriselade Soladoye-Adewole / November 4, 2025

The Rapid Rise of Women’s Football

Football Management

There’s a real shift happening in the world of football and if you’ve been paying attention, you’ve likely noticed it too. The rise of women’s football is a movement transforming the game of football itself. Whether you’re a casual fan, or someone curious about where the game is headed, now is the perfect time to

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A football player stands at the center of a split scene showing two contrasting roles. The left side, in cool blue tones, represents his club duties under stadium floodlights, with data rings symbolizing analysis. The right side, in warm orange light, portrays his national team role with rising bar charts showing value and performance growth. The image visually expresses how a player’s position and tactical role affect market perception and valuation.

Moriselade Soladoye-Adewole / October 28, 2025

National vs Club Role: Impact of Playing Position on Market Value

Football Marketing

Football’s economy runs on perception as much as performance. Thus, a player’s market value doesn’t depend solely on skill; it reflects how coaches use that skill, where they play, how often they influence games, and how the world interprets their output. In essence, understanding the impact of playing position on football market value helps explain

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VAR officials analyzing multiple live camera angles on screens during a Champions League match review inside the UEFA VAR control room

Moriselade Soladoye-Adewole / October 21, 2025

How VAR and Refereeing Shape Defensive and Attacking Behavior in the Champions League?

Informative

Stopping into the Champions League stage is no longer about competing against your opponents alone, you also compete against precision technology and the strictest refereeing standards in world football. VAR in the Champions League has turned every decision into data and every movement into evidence. The introduction of the UEFA VAR protocol ensures that decisions

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Moriselade Soladoye-Adewole / October 11, 2025

How CAF World Cup Qualifiers Shapes Player Value and Market Pricing

AFCON 2024

When you study the African football calendar, few events influence reputation and transfer value like the CAF World Cup qualifiers. They compress high-pressure football and unpredictable environments into brief windows where every action counts. These games do more than decide who reaches the World Cup; they also have an impact on how players are priced

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A football agent in a suit reviewing a contract while a digital illustration shows club money flowing through the FIFA Clearing House to agent payments.

Moriselade Soladoye-Adewole / September 28, 2025

How FIFA Clearing House Affects Football Agents Payments

Football Agency

Understanding the FIFA Clearing House When you hear “FIFA Clearing House,” think of it as football’s central bank for specific payments. Instead of money being passed informally from one club to another, the Clearing House steps in to regulate, verify, and distribute funds. At its core, it handles training rewards such as training compensation and

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