Moriselade Soladoye-Adewole, Author at The Ball Business

Moriselade Soladoye-Adewole / August 25, 2026

Chelsea’s Sponsorless Jersey and the Business Behind Football Shirt Sponsorship

When you pulled on your club’s shirt this season, chances are there’s a sponsor logo on the chest. But not if you’re a Chelsea fan. Chelsea kicks off another Premier League campaign without a front-of-jersey sponsor, and that absence tells a story about football’s most valuable real estate. Your favorite club’s shirt sponsorship is a

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Moriselade Soladoye-Adewole / August 17, 2026

What You Need to Know Before Taking the FIFA Agent Exam 2027

FIFA Agent Exam

If you intend to become a licensed football agent, the FIFA Agent Exam 2027 is your gateway. This comprehensive guide walks you through everything you need to know before you register, prepare, and sit for the exam. It doesn’t matter if you’re a newcomer to the football business or someone switching careers into agency, understanding

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Football agent and club representatives discussing a player transfer behind the scenes.

Moriselade Soladoye-Adewole / August 6, 2026

What Happens Behind the Scenes of a Football Transfer

Informative, Inside Football

Every transfer window, you watch your favourite team sign new players. But what actually happened behind the scenes of that football transfer? The truth is, a lot more went on before that official announcement than you realise. The transfer window creates a sense of urgency and drama, yet the real work had started long before

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Moriselade Soladoye-Adewole / August 4, 2026

WAFCON 2026: Everything You Need to Know

WAFCON

WAFCON 2026 is finally happening, and it arrived later than anyone planned. The Women’s Africa Cup of Nations was originally set for March, but the Confederation of African Football pushed it to the mid-year window just twelve days before kickoff, citing unforeseen circumstances. What we are now witnessing is the biggest edition in the tournament’s

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Moriselade Soladoye-Adewole / July 28, 2026

The Winners of WAFCON May Never Lift the Trophy

WAFCON

Every two years, one team lifts the WAFCON trophy and calls itself the champion. But if you look past the medal ceremony, you’ll notice something else happening. While everyone else watches the games for goals and drama, football business professionals watch it for something else entirely. Every match signals who’s rising in value, which brands

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Moriselade Soladoye-Adewole / July 7, 2026

Should Clubs Buy World Cup Breakout Stars? The Risk Behind Football’s Biggest Stage

FIFA World Cup

In the summer of 2014, Real Madrid watched James Rodríguez score six goals and win the Golden Boot, including a volley against Uruguay that instantly became one of the most replayed goals in World Cup history. They paid roughly £63 million to bring him to the Bernabéu. It never quite worked out. A few good

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Moriselade Soladoye-Adewole / June 30, 2026

The Marketing World Cup: Why Brands Compete Harder Than National Teams

FIFA World Cup

Thirty-two teams became forty-eight this year, but the real expansion happened off the pitch. Why FIFA Expanded the World Cup to 48 Teams explains how that format change was as much a commercial decision as a footballing one, and World Cup 2026 marketing is shaping up to be the most aggressive commercial battle in the

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Moriselade Soladoye-Adewole / June 24, 2026

Every Technology at the 2026 FIFA World Cup and What It Means for Football

FIFA World Cup

The 2026 FIFA World Cup technology story is bigger than any single innovation. For the first time, a World Cup is being hosted across three nations, featuring 48 teams, 104 matches, and an estimated six billion viewers worldwide. That scale demanded a completely new technological infrastructure, one that touches every part of the game from

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Moriselade Soladoye-Adewole / June 18, 2026

Why FIFA Expanded the World Cup to 48 Teams

FIFA World Cup

You probably noticed the 2026 FIFA World Cup looks different from every tournament before it. Instead of the familiar 32 teams fighting for one trophy, you’re watching 48 nations battle through a longer, busier competition. FIFA didn’t make this change overnight, and the decision wasn’t as simple as adding more matches for the sake of

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