Moriselade Soladoye-Adewole, Author at The Ball Business

Moriselade Soladoye-Adewole / July 9, 2026

How Long Should You Actually Spend on FIFA Agent Exam Preparation for the 2027 Exam?

One of the first questions aspiring FIFA Football Agents ask is, “How long should FIFA Agent Exam preparation take?” The answer is rarely as straightforward as choosing a specific number of weeks or months. Effective FIFA Agent Exam preparation depends on several factors, including prior knowledge of the FIFA Football Agent Regulations, familiarity with the […]

How Long Should You Actually Spend on FIFA Agent Exam Preparation for the 2027 Exam? Read Post »

Moriselade Soladoye-Adewole / July 7, 2026

Should Clubs Buy World Cup Breakout Stars? The Risk Behind Football’s Biggest Stage

FIFA World Cup

In the summer of 2014, Real Madrid watched James Rodríguez score six goals and win the Golden Boot, including a volley against Uruguay that instantly became one of the most replayed goals in World Cup history. They paid roughly £63 million to bring him to the Bernabéu. It never quite worked out. A few good

Should Clubs Buy World Cup Breakout Stars? The Risk Behind Football’s Biggest Stage Read Post »

Moriselade Soladoye-Adewole / June 30, 2026

The Marketing World Cup: Why Brands Compete Harder Than National Teams

FIFA World Cup

Thirty-two teams became forty-eight this year, but the real expansion happened off the pitch. Why FIFA Expanded the World Cup to 48 Teams explains how that format change was as much a commercial decision as a footballing one, and World Cup 2026 marketing is shaping up to be the most aggressive commercial battle in the

The Marketing World Cup: Why Brands Compete Harder Than National Teams Read Post »

Moriselade Soladoye-Adewole / June 24, 2026

Every Technology at the 2026 FIFA World Cup and What It Means for Football

FIFA World Cup

The 2026 FIFA World Cup technology story is bigger than any single innovation. For the first time, a World Cup is being hosted across three nations, featuring 48 teams, 104 matches, and an estimated six billion viewers worldwide. That scale demanded a completely new technological infrastructure, one that touches every part of the game from

Every Technology at the 2026 FIFA World Cup and What It Means for Football Read Post »

Moriselade Soladoye-Adewole / June 20, 2026

How to Build a Stronger Preparation Plan for Your FIFA Agent Exam Resit

FIFA Agent Exam

If you took the FIFA Agent Exam in 2026 and did not get the result you wanted, you are not alone. The 2025 pass rate was 18%. That means more than eight out of every ten candidates who walked into that exam did not pass. The FIFA Agent Exam 2027 cycle gives you something most

How to Build a Stronger Preparation Plan for Your FIFA Agent Exam Resit Read Post »

Moriselade Soladoye-Adewole / June 18, 2026

Why FIFA Expanded the World Cup to 48 Teams

FIFA World Cup

You probably noticed the 2026 FIFA World Cup looks different from every tournament before it. Instead of the familiar 32 teams fighting for one trophy, you’re watching 48 nations battle through a longer, busier competition. FIFA didn’t make this change overnight, and the decision wasn’t as simple as adding more matches for the sake of

Why FIFA Expanded the World Cup to 48 Teams Read Post »

Moriselade Soladoye-Adewole / June 9, 2026

What Happens to the Revenue Generated by the FIFA World Cup?

FIFA World Cup, Inside Football

The FIFA World Cup generates more revenue than most people can picture. The 2026 edition, running across the United States, Canada, and Mexico, is on course to produce FIFA World Cup revenue of over $10.9 billion for the full 2023 to 2026 cycle. That is a 56% jump from the $7 billion the Qatar 2022

What Happens to the Revenue Generated by the FIFA World Cup? Read Post »

Moriselade Soladoye-Adewole / June 2, 2026

The Real Reasons Countries Spend Billions to Host the FIFA World Cup

FIFA World Cup, Inside Football

Every four years, a handful of countries line up to spend money most of their citizens will never fully understand. Billions of dollars, years of construction, entire cities overhauled, and all for a tournament that lasts about five weeks. If you ask any government official why their country is hosting the FIFA World Cup, you

The Real Reasons Countries Spend Billions to Host the FIFA World Cup Read Post »

Moriselade Soladoye-Adewole / May 28, 2026

Missing the Champions League Can Cost a Club Hundreds of Millions — Here’s How

UEFA

The final whistle blew on the 2025/26 European domestic season, and the fallout hit fast. AC Milan finished fifth in Serie A. Juventus drew 2-2 with Torino on the final day and tumbled out of the top four alongside them. In England, Chelsea ended the season 10th in the Premier League table, not only missing

Missing the Champions League Can Cost a Club Hundreds of Millions — Here’s How Read Post »