You have watched hundreds of football matches. You know the rhythm, two halves, a break in the middle, and 90 minutes of play. But have you ever stopped to wonder why football matches last 90 minutes and not 80 or 100? The answer goes back over 150 years, to a dispute between two cities that […]
Why Football Matches Last 90 Minutes and Who Actually Decided That Read Post »
If you follow football closely enough, you have heard the term Financial Fair Play. You have probably also heard that clubs keep breaking it, that some get punished and others seem to get away with it, and that the rules keep changing. It is one of those topics that sounds straightforward until you try to
What Financial Fair Play Actually Means and Why Clubs Keep Breaking It Read Post »
The stadium your club plays in has a name. Most of the time, you’ve never stopped to think about what that name is actually worth, or what it says about the club’s commercial strategy. Stadium naming rights in football are one of the most underappreciated revenue streams in the game, and understanding how stadium naming
Stadium Naming Rights in Football: How Clubs Turn Their Ground Into a Commercial Asset Read Post »
Every matchday, you settle in, pick your seat on the sofa, and spend 90 minutes watching football. You track the passes, debate the tactics, and question every substitution your manager makes. What you probably don’t realise, though, is that you’re also watching a masterclass in football business play out in real time, you just haven’t
10 Football Business Decisions You Watch Every Matchday Without Realising Read Post »
When you watch African football talent thrive on the global stage, it’s impossible not to notice the paradox. While players develop into world-class athletes, the business side of African football struggles to keep pace. You might wonder why leagues flush with talent lag behind commercially. The answer is not about ability. Instead, it lies in
African Football Has a Business Problem, Not a Talent Problem Read Post »
You click the link with excitement. The match highlight is trending. The clip promises a decisive goal, a controversial call, or a moment everyone is dominating conversations with. Then it hits you. Content not available in your location. At that moment, you are not thinking about broadcasting rights or licensing agreements. You are thinking about
Content Not Available in Your Location: How Geo-Blocking is Alienating Fans Read Post »
CAF African Player of the Year always gets people talking.This time, Achraf Hakimi has just been crowned winner for 2025, finishing ahead of Mohamed Salah and Victor Osimhen after a huge season with PSG and Morocco. He did not just pick up a trophy. He added another star to Morocco’s place in the history of
CAF African Player of the Year: Ranking Countries by Total Award Wins Read Post »
As a FIFA football agent, you might believe that your sphere of influence is confined to your home country. However, in the current football landscape, characterized by its interconnectedness, it’s essential to think, and more importantly, to act beyond borders if you aspire to achieve lasting success. Adopting a borderless perspective opens up a wealth
Why the Modern FIFA Football Agent Must Be Borderless for Long-Term Success Read Post »
The world of football is changing faster than ever. A lot of us no longer watch the game only through traditional broadcasters. Football streaming platforms are redefining how matches are viewed and even negotiated. This change in digital interaction is also dictating how clubs, agents, and football players earn. The Rise of Football Streaming Platforms
How Streaming Platforms Are Shaping the Next Big Football Contracts Read Post »
