Moriselade Soladoye-Adewole, Author at The Ball Business

Moriselade Soladoye-Adewole / June 24, 2026

Every Technology at the 2026 FIFA World Cup and What It Means for Football

The 2026 FIFA World Cup technology story is bigger than any single innovation. For the first time, a World Cup is being hosted across three nations, featuring 48 teams, 104 matches, and an estimated six billion viewers worldwide. That scale demanded a completely new technological infrastructure, one that touches every part of the game from

Every Technology at the 2026 FIFA World Cup and What It Means for Football Read Post »

Moriselade Soladoye-Adewole / June 18, 2026

Why FIFA Expanded the World Cup to 48 Teams

FIFA World Cup

You probably noticed the 2026 FIFA World Cup looks different from every tournament before it. Instead of the familiar 32 teams fighting for one trophy, you’re watching 48 nations battle through a longer, busier competition. FIFA didn’t make this change overnight, and the decision wasn’t as simple as adding more matches for the sake of

Why FIFA Expanded the World Cup to 48 Teams Read Post »

Moriselade Soladoye-Adewole / June 9, 2026

What Happens to the Revenue Generated by the FIFA World Cup?

The FIFA World Cup generates more revenue than most people can picture. The 2026 edition, running across the United States, Canada, and Mexico, is on course to produce FIFA World Cup revenue of over $10.9 billion for the full 2023 to 2026 cycle. That is a 56% jump from the $7 billion the Qatar 2022

What Happens to the Revenue Generated by the FIFA World Cup? Read Post »

Moriselade Soladoye-Adewole / June 2, 2026

The Real Reasons Countries Spend Billions to Host the FIFA World Cup

FIFA World Cup, Inside Football

Every four years, a handful of countries line up to spend money most of their citizens will never fully understand. Billions of dollars, years of construction, entire cities overhauled, and all for a tournament that lasts about five weeks. If you ask any government official why their country is hosting the FIFA World Cup, you

The Real Reasons Countries Spend Billions to Host the FIFA World Cup Read Post »

Moriselade Soladoye-Adewole / May 28, 2026

Missing the Champions League Can Cost a Club Hundreds of Millions — Here’s How

UEFA

The final whistle blew on the 2025/26 European domestic season, and the fallout hit fast. AC Milan finished fifth in Serie A. Juventus drew 2-2 with Torino on the final day and tumbled out of the top four alongside them. In England, Chelsea ended the season 10th in the Premier League table, not only missing

Missing the Champions League Can Cost a Club Hundreds of Millions — Here’s How Read Post »

Moriselade Soladoye-Adewole / May 14, 2026

From the Pitch to the Boardroom: How Sergio Ramos Bought Sevilla and What Every Footballer Can Learn From It

Football Transition, Inside Football

When news broke that Sergio Ramos had agreed a deal to acquire Sevilla FC, his boyhood club, the football world reacted with a mix of admiration and genuine curiosity. The admiration made sense. A World Cup winner returning to buy the club where it all started is the kind of story that writes itself. The

From the Pitch to the Boardroom: How Sergio Ramos Bought Sevilla and What Every Footballer Can Learn From It Read Post »

Coventry City players in sky-blue kits celebrate a goal near the corner flag in front of a packed stadium crowd during a football match.

Moriselade Soladoye-Adewole / May 7, 2026

What Parachute Payments Are and Why Championship Clubs Depend on Them

Informative, Inside Football

Few financial mechanisms in English football generate as much debate as parachute payments. Depending on who you ask, they are either a lifeline that prevents clubs from financial ruin or a structural problem that has turned the Championship into a two-tier competition. In reality, they are a bit of both. Here is a complete breakdown

What Parachute Payments Are and Why Championship Clubs Depend on Them Read Post »

Moriselade Soladoye-Adewole / April 28, 2026

The Real Cost of Relegation and What Clubs Lose Beyond the League Position

Informative, Inside Football

The final weeks of the football season always arrive with a strange mix of energy. Title races and European spots get most of the headlines, but down at the bottom of the table, something far more serious is playing out. The clubs fighting to stay up are not just protecting their place in the league.

The Real Cost of Relegation and What Clubs Lose Beyond the League Position Read Post »

Moriselade Soladoye-Adewole / April 14, 2026

Why the Champions League Anthem Plays Before Every Match and What It Cost to Produce

Champions League, UEFA

Before the referee’s whistle, before the coin toss, before anything else, the Champions League anthem fills the stadium. Those rising strings, the choral swell, the three languages declaring masters, champions and great teams. Millions of people around the world recognise those opening bars immediately. But how did 40 seconds of classical music become the single

Why the Champions League Anthem Plays Before Every Match and What It Cost to Produce Read Post »