Premier League Archives

Chelsea’s Sponsorless Jersey and the Business Behind Football Shirt Sponsorship

When you pulled on your club’s shirt this season, chances are there’s a sponsor logo on the chest. But not if you’re a Chelsea fan. Chelsea kicks off another Premier League campaign without a front-of-jersey sponsor, and that absence tells a story about football’s most valuable real estate. Your favorite club’s shirt sponsorship is a […]

Moriselade Soladoye-Adewole / June 10, 2025

MultiClub Ownership Crisis: Crystal Palace at Risk of Missing Europa League Despite Qualification

Informative, Premier League, UEFA

What Is Multi-club Ownership, and Why Is It Growing? Multiclub ownership refers to a model where one individual, consortium, or company owns stakes in more than one football club. This trend has accelerated over the past decade, with investors looking to spread their influence, share resources, and build global football networks. Prominent examples include the

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