Somewhere in the contract of Lamine Yamal contract with FC Barcelona sits an outrageous one billion euro (€1bn) release clause. It was never meant to be taken seriously, until Bank of America released a projection suggesting football could witness its first €1 billion transfer by 2031. Impossible? Maybe. But if football has taught us anything […]
Lamine Yamal and the One Billion Euro Question. Read Post »
The stadium your club plays in has a name. Most of the time, you’ve never stopped to think about what that name is actually worth, or what it says about the club’s commercial strategy. Stadium naming rights in football are one of the most underappreciated revenue streams in the game, and understanding how stadium naming
Stadium Naming Rights in Football: How Clubs Turn Their Ground Into a Commercial Asset Read Post »
When you watch African football talent thrive on the global stage, it’s impossible not to notice the paradox. While players develop into world-class athletes, the business side of African football struggles to keep pace. You might wonder why leagues flush with talent lag behind commercially. The answer is not about ability. Instead, it lies in
African Football Has a Business Problem, Not a Talent Problem Read Post »
You click the link with excitement. The match highlight is trending. The clip promises a decisive goal, a controversial call, or a moment everyone is dominating conversations with. Then it hits you. Content not available in your location. At that moment, you are not thinking about broadcasting rights or licensing agreements. You are thinking about
Content Not Available in Your Location: How Geo-Blocking is Alienating Fans Read Post »
Sponsorship is one of the most misunderstood revenue streams in sport. Organisations may be signing deals, placing logos, and announcing partnerships, yet still struggle to demonstrate real sponsorship value. In many cases, clubs and sport organisations with multiple sponsors are unable to prove return on investment or retain partners beyond a single season or contract
You’ve probably noticed that football clubs keep landing big sponsorship deals. Yet, when money flows in, some partnerships barely move the needle. That happens because most organisations often misunderstand one crucial thing: sponsors aren’t just buying logos. If you want to succeed in the modern football business, you need to see sponsorship from their lens.
Football Business Basics (Part 1): What Sponsors Really Want in Football Sponsorship Read Post »
Football’s economy runs on perception as much as performance. Thus, a player’s market value doesn’t depend solely on skill; it reflects how coaches use that skill, where they play, how often they influence games, and how the world interprets their output. In essence, understanding the impact of playing position on football market value helps explain
National vs Club Role: Impact of Playing Position on Market Value Read Post »
In recent years, football across the continent has grown in visibility and commercial value. Players are no longer seen only as performers on the pitch but as personalities with influence beyond the game. This shift is what necessitates the discuss of athlete branding in Africa,the intentional building of a footballer’s identity into something fans and
Untapped Opportunities in Athlete Branding in Africa Read Post »
When Chelsea lifted the trophy at the inaugural 32-team FIFA Club World Cup 2025 in the United States, the football world took notice. But beyond the silverware, there’s a far bigger question to ask: who were the real winners of the tournament? On the surface, Chelsea crowned their chaotic era of chopping managers and reshuffling
