Pitch Project (Ilaji 2026)
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Football Marketing

Factors behind US Open 2026 business commercial success
/ September 7, 2026

US Open 2026: Inside the Business of Tennis and Its Blueprint for Commercial Success.

Football Marketing

The US Open, staged at the USTA Billie Jean King National Tennis Center in Flushing Meadows, is the fourth and final Grand Slam on the tennis calendar. When the US Open 2026 concludes on September 13, the men’s and women’s singles champions will each receive $5.5 million. That is the largest individual payout in Grand

US Open 2026: Inside the Business of Tennis and Its Blueprint for Commercial Success. Read Post »

Lamine Yamal one billion euro release clause and most valuable footballer
/ June 23, 2026

Lamine Yamal and the One Billion Euro Question.

Football Marketing

Somewhere in the contract of Lamine Yamal contract with FC Barcelona sits an outrageous one billion euro (€1bn) release clause. It was never meant to be taken seriously, until Bank of America released a projection suggesting football could witness its first €1 billion transfer by 2031. Impossible? Maybe. But if football has taught us anything

Lamine Yamal and the One Billion Euro Question. Read Post »

A modern football stadium
/ March 3, 2026

Stadium Naming Rights in Football: How Clubs Turn Their Ground Into a Commercial Asset

Football Marketing

The stadium your club plays in has a name. Most of the time, you’ve never stopped to think about what that name is actually worth, or what it says about the club’s commercial strategy. Stadium naming rights in football are one of the most underappreciated revenue streams in the game, and understanding how stadium naming

Stadium Naming Rights in Football: How Clubs Turn Their Ground Into a Commercial Asset Read Post »

/ February 10, 2026

African Football Has a Business Problem, Not a Talent Problem

Football Management, Football Marketing

When you watch African football talent thrive on the global stage, it’s impossible not to notice the paradox. While players develop into world-class athletes, the business side of African football struggles to keep pace. You might wonder why leagues flush with talent lag behind commercially. The answer is not about ability. Instead, it lies in

African Football Has a Business Problem, Not a Talent Problem Read Post »

/ February 3, 2026

Content Not Available in Your Location: How Geo-Blocking is Alienating Fans

Football Marketing

You click the link with excitement. The match highlight is trending. The clip promises a decisive goal, a controversial call, or a moment everyone is dominating conversations with. Then it hits you. Content not available in your location. At that moment, you are not thinking about broadcasting rights or licensing agreements. You are thinking about

Content Not Available in Your Location: How Geo-Blocking is Alienating Fans Read Post »

/ January 13, 2026

Football Business Basics (Part 2): Why Football Clubs and Sport Organisations Struggle to Deliver Sponsorship Value

Football Marketing

Sponsorship is one of the most misunderstood revenue streams in sport. Organisations may be signing deals, placing logos, and announcing partnerships, yet still struggle to demonstrate real sponsorship value. In many cases, clubs and sport organisations with multiple sponsors are unable to prove return on investment or retain partners beyond a single season or contract

Football Business Basics (Part 2): Why Football Clubs and Sport Organisations Struggle to Deliver Sponsorship Value Read Post »

/ January 6, 2026

Football Business Basics (Part 1): What Sponsors Really Want in Football Sponsorship

Football Marketing

You’ve probably noticed that football clubs keep landing big sponsorship deals. Yet, when money flows in, some partnerships barely move the needle. That happens because most organisations often misunderstand one crucial thing: sponsors aren’t just buying logos. If you want to succeed in the modern football business, you need to see sponsorship from their lens.

Football Business Basics (Part 1): What Sponsors Really Want in Football Sponsorship Read Post »

A football player stands at the center of a split scene showing two contrasting roles. The left side, in cool blue tones, represents his club duties under stadium floodlights, with data rings symbolizing analysis. The right side, in warm orange light, portrays his national team role with rising bar charts showing value and performance growth. The image visually expresses how a player’s position and tactical role affect market perception and valuation.
/ October 28, 2025

National vs Club Role: Impact of Playing Position on Market Value

Football Marketing

Football’s economy runs on perception as much as performance. Thus, a player’s market value doesn’t depend solely on skill; it reflects how coaches use that skill, where they play, how often they influence games, and how the world interprets their output. In essence, understanding the impact of playing position on football market value helps explain

National vs Club Role: Impact of Playing Position on Market Value Read Post »

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