For any business to succeed, it must first be known. This fundamental task is a primary goal for entrepreneurs and marketers, beginning with building brand awareness. What is Brand Awareness? According to Google and Wikipedia, brand awareness refers to the extent to which customers can recall or recognize a brand under different conditions. It is […]
The Business of Football Read Post »
Emmanuel Akintewe, a Nigerian ex-professional goalkeeper, enjoyed a notable career during his six-year sojourn in Georgia. Now based in Manchester, United Kingdom, Akintewe’s journey to professional football was fraught with challenges, including a lack of support from his parents and guardians. As a child, Akintewe faced frequent punishment from his parents whenever he played football.
Life Beyond the Pitch: Emmanuel Akintewe’s Journey from Goalkeeper to Talent Manager Read Post »
Football fans have never been more hungry for player content. Social media access to players’ personal lives and a shift in fan loyalty, with young supporters following players over teams- examples of bumps in Football Clubs’ social media following moves of players(Ronaldo’s moves to Juventus and Al Nassr and Lionel Messi’s move to PSG and
Player Branding; How Football agencies build and enhance Player profiles Read Post »
The roar of the crowd, the electrifying energy of an international match – representing your nation on the world stage is a dream for many footballers. But what happens when a player holds multiple citizenships? Can they switch allegiances and don a different jersey? FIFA, the governing body of international football, has established regulations to
The Global Game: FIFA’s Approach to Dual Citizenship in Football Read Post »
Popularly known as the 11th law in football, the offside rule is one of soccer’s most misunderstood yet fundamental rules. It can often lead to frustration for fans and players alike. Some people no longer celebrate goals and wait until the VAR confirms there is no offside in the build-up leading to the goal. What
The Offside Rule Exposed Read Post »
The Video Assistant Referee (VAR) system has become a prominent feature in modern football, aiming to improve fairness and accuracy in critical decisions. But how exactly does VAR work? This article will answer the questions as to the correct usage and procedures that govern the use of VAR in football matches as stipulated by THE
Understanding the Video Assistant Referee (VAR) Protocol in Football Read Post »
For elite athletes, retirement marks a monumental paradigm shift. The structured, physically demanding world of training and competition gives way to an often-uncertain future. While the accolades and achievements remain etched in history, the transition away from the sport can be fraught with challenges. This post will explore the physical and mental hurdles that athletes
What is Financial Fair Play, and when was it introduced? UEFA established Financial Fair Play (FFP) to ensure that football clubs are not spending more than the amount of money they earn and, in doing so, prevent them from ending up in a financial mess that may jeopardise their long-term survival. In UEFA’s words, they
Can’t Buy Success: FFP Levels the Playing Ground Read Post »
The world of football transfers can be complex, filled with hefty fees, intricate negotiations, and a web of clauses that influence the deal. While everyone knows about multi-million-pound transfers, understanding the various clauses attached to them can be trickier. These are some of the most popular clauses that exist in football transfers. 1. Release Clause:
Understanding the different Clauses in the Business of Football Read Post »
Nothing except change is permanent, even in football. Player transfers and registrations are integral components that shape the dynamics of the game. However, behind the scenes, there are intricate regulations governing these processes, ensuring fairness, integrity, and stability within the sport. One such area of regulation revolves around the registration, or as popularly known, transfer
Navigating Player Registrations in Football: Understanding the Rules 1 Read Post »
