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Moriselade Soladoye-Adewole

Young African footballer in green jersey standing confidently with branding icons behind him, symbolizing athlete branding in Africa and fan engagement.

Untapped Opportunities in Athlete Branding in Africa

Football Marketing

In recent years, football across the continent has grown in visibility and commercial value. Players are no longer seen only as performers on the pitch but as personalities with influence beyond the game. This shift is what necessitates the discuss of athlete branding in Africa,the intentional building of a footballer’s identity into something fans and […]

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Essential Skills Every Parent-Representative Needs to Support Their Young Footballer

Football Agency, Informative

Raising a young footballer sounds exciting, but it is certainly not an easy task. Your role quickly goes past barely cheering from the stands. You become their first representative, the person who protects, advises, and ensures that doors of opportunities remain open to them before agents or even scouts step in. To succeed in this

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A young male athlete in a red sports jersey sits beside a suited lawyer in an office, reviewing a representation agreement document with caution signs highlighted, symbolizing the legal pitfalls of contracts for minors.

Representation Agreements for Minors: Legal Pitfalls to Avoid

Football Agency

Representation agreements for minors often come into play earlier than you imagine in football careers. As a parent, guardian, or aspiring agent, you hold the responsibility to make sure that these agreements protect and not exploit young athletes. You need to understand the legal pitfalls, that way, you can steer clear of mistakes that may

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Discover why parents representing football players remain vital in career growth, financial guidance, and emotional stability.

Why Parents Matter in Football Representation

Football Agency

When you hear people talk about football agents, you probably imagine seasoned professionals negotiating contracts and transfers. Yet behind many successful players, you often find something else: parents representing football players. This has to do with trust, protection, and the influence that parents hold over their child’s career. The Legal Weight Parents Carry Before players

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Football agent in suit with contract document, standing before Europe map highlighting international break and UEFA qualifiers rules.

UEFA Qualifiers to resume: A Guide for FIFA Agents

Football Agency

The international break often feels like a pause for club football fans, but for you as an agent, it’s anything but quiet. When the UEFA Qualifiers resume, every call-up carries both risks and opportunities that can shape your player’s career. Knowing how to navigate this period makes the difference between reacting to events and leading

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Discover how multiclub ownership creates risks and opportunities for football agents shaping player careers today.

Multiclub Ownership: Risks and Opportunities for Agents

Football Agency, Football Management

As a football agent, one trend you can’t ignore is the rapid growth of multiclub ownership (MCO). Investors are buying multiple clubs across leagues and this development creates both new opportunities and serious challenges for agents working to secure the best deals for their players. What is Multiclub Ownership and Why does it Matter? Multiclub

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1. Master the clauses that win deals, reduce risk, and protect fees as a football agent.

Key Contract Clauses Every Agent Must Know

Football Agency

As a football agent, the importance of mastering the fine details of contracts cannot be overemphasized. Every negotiation you handle depends on your ability to identify, understand, and secure the right clauses. By knowing which terms to prioritize, you protect your client’s career and safeguard your own earnings. This guide strips key contract clauses every

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Discover how loan-to-buy transfers help football agents grow player careers and unlock long-term market value.

How Loan-to-Buy Deals Help You Build a Player’s Career

Football Agency

In modern football, career growth isn’t always about the biggest fee or most glamorous move. As an agent, understanding loan-to-buy deals can help you open the right doors at the right time for your players. These deals can serve as strategic steps that allow you to build, test, and showcase your client’s potential in the

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