Every year, thousands of aspiring agents sit for the FIFA Agent Exam with confidence. Many walk in believing that reading the regulations once or twice will be enough. Yet a significant number walk out disappointed.If you plan to sit for the exam, you need to understand one truth early: candidates rarely fail because they lack […]
Why Most Candidates Fail the FIFA Agent Exam – And How to Avoid It Read Post »
When you watch African football talent thrive on the global stage, it’s impossible not to notice the paradox. While players develop into world-class athletes, the business side of African football struggles to keep pace. You might wonder why leagues flush with talent lag behind commercially. The answer is not about ability. Instead, it lies in
African Football Has a Business Problem, Not a Talent Problem Read Post »
You click the link with excitement. The match highlight is trending. The clip promises a decisive goal, a controversial call, or a moment everyone is dominating conversations with. Then it hits you. Content not available in your location. At that moment, you are not thinking about broadcasting rights or licensing agreements. You are thinking about
Content Not Available in Your Location: How Geo-Blocking is Alienating Fans Read Post »
If you’ve ever thought about how to become a football agent, you’re not alone. The profession has gained visibility in recent years, not because it has become easier, but because it has become clearer, more regulated, and more professional.Unlike the past, where representation operated in grey areas, today’s football agent pathway is structured around rules,
How to Become a FIFA Football Agent: Step-by-Step Guide for Beginners Read Post »
For decades, the sports agency business has relied more on relationships than systems. Deals were tracked in notebooks, contracts buried in email threads, player information scattered across chats, Google Drive folders, and memory. That structure worked when the industry was smaller, slower, and less scrutinised. Today, it is no longer enough. Modern sports representation operates
How Ball Bridge Is Quietly Redefining the Sports Agency Industry Read Post »
Senegal, the eventual AFCON 2025 champions approached the tournament with precision. From the opening group matches to the final whistle in Rabat, they demonstrated control and great amount of resilience. Opponents struggled to dictate play as Senegal dictated tempo, chose when to press, and picked moments to strike. Their victory did not come from luck
Senegal Are Champions of Africa: How the Lions Conquered AFCON 2025 Read Post »
Sponsorship is one of the most misunderstood revenue streams in sport. Organisations may be signing deals, placing logos, and announcing partnerships, yet still struggle to demonstrate real sponsorship value. In many cases, clubs and sport organisations with multiple sponsors are unable to prove return on investment or retain partners beyond a single season or contract
You’ve probably noticed that football clubs keep landing big sponsorship deals. Yet, when money flows in, some partnerships barely move the needle. That happens because most organisations often misunderstand one crucial thing: sponsors aren’t just buying logos. If you want to succeed in the modern football business, you need to see sponsorship from their lens.
Football Business Basics (Part 1): What Sponsors Really Want in Football Sponsorship Read Post »
If you’re asking whether being a football agent is still worth it in 2026, you’re already approaching the profession the right way. The industry has matured, the rules have tightened, and expectations have risen. Yet, despite these changes, football agency remains one of the most strategic and scalable careers in global sport when you understand
Is Being a Football Agent Still Worth It in 2026? Read Post »
