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Moriselade Soladoye-Adewole

/ January 22, 2026

How Ball Bridge Is Quietly Redefining the Sports Agency Industry

Football Agency, Sport Agency

For decades, the sports agency business has relied more on relationships than systems. Deals were tracked in notebooks, contracts buried in email threads, player information scattered across chats, Google Drive folders, and memory. That structure worked when the industry was smaller, slower, and less scrutinised. Today, it is no longer enough. Modern sports representation operates […]

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/ January 20, 2026

Senegal Are Champions of Africa: How the Lions Conquered AFCON 2025

AFCON 2025

Senegal, the eventual AFCON 2025 champions approached the tournament with precision. From the opening group matches to the final whistle in Rabat, they demonstrated control and great amount of resilience. Opponents struggled to dictate play as Senegal dictated tempo, chose when to press, and picked moments to strike. Their victory did not come from luck

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/ January 13, 2026

Football Business Basics (Part 2): Why Football Clubs and Sport Organisations Struggle to Deliver Sponsorship Value

Football Marketing

Sponsorship is one of the most misunderstood revenue streams in sport. Organisations may be signing deals, placing logos, and announcing partnerships, yet still struggle to demonstrate real sponsorship value. In many cases, clubs and sport organisations with multiple sponsors are unable to prove return on investment or retain partners beyond a single season or contract

Football Business Basics (Part 2): Why Football Clubs and Sport Organisations Struggle to Deliver Sponsorship Value Read Post »

/ January 6, 2026

Football Business Basics (Part 1): What Sponsors Really Want in Football Sponsorship

Football Marketing

You’ve probably noticed that football clubs keep landing big sponsorship deals. Yet, when money flows in, some partnerships barely move the needle. That happens because most organisations often misunderstand one crucial thing: sponsors aren’t just buying logos. If you want to succeed in the modern football business, you need to see sponsorship from their lens.

Football Business Basics (Part 1): What Sponsors Really Want in Football Sponsorship Read Post »

A FIFA FOOTBALL AGENT SITTING IN HIS OFFICE
/ December 31, 2025

Is Being a Football Agent Still Worth It in 2026?

FIFA Agent Exam, Football Agency

If you’re asking whether being a football agent is still worth it in 2026, you’re already approaching the profession the right way. The industry has matured, the rules have tightened, and expectations have risen. Yet, despite these changes, football agency remains one of the most strategic and scalable careers in global sport when you understand

Is Being a Football Agent Still Worth It in 2026? Read Post »

Confederation of African Football CAF official logo
/ December 22, 2025

Why CAF Is Moving AFCON to a Four-Year Cycle and What It Means for African Football

AFCON 2025, Informative

The Confederation of African Football has confirmed a major structural reform that will reshape the future of African international football. After the 2028 edition, the Africa Cup of Nations will move from its traditional two-year cycle to a four-year cycle. In parallel, CAF will introduce an annual African Nations League to maintain regular competitive fixtures

Why CAF Is Moving AFCON to a Four-Year Cycle and What It Means for African Football Read Post »

CAF Africa Cup of Nations AFCON 2025 Morocco official tournament logo
/ December 17, 2025

How AFCON 2025 Is Creating Opportunities for African Football Agents

AFCON 2025

As AFCON 2025 unfolds, global football attention becomes concentrated in one place. Decision-makers who would normally rely on fragmented scouting reports are watching the same matches at the same time. That concentration creates clarity.For you, this means visibility without noise. A strong performance does not disappear into weekly league fixtures. Instead, it becomes part of

How AFCON 2025 Is Creating Opportunities for African Football Agents Read Post »

AI for sports agents illustrated by artificial intelligence analysing performance data, contracts, and market insights on digital dashboards
/ December 10, 2025

Why You Must Incorporate AI As A Sports Agents

Informative

If you work as a sports agent today, you already feel the pressure. Sport is developing at a very fast pace, expectations keep rising, and athletes demand more than basic representation. At the same time, competition from better-resourced agencies makes your every exposed to scrutiny. Because of this reality, AI for sports agents is no

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UEFA Champions League trophy displayed on a illuminated stage
/ December 3, 2025

How the Champions League Finals Affects the January Transfer Window

Informative, Uncategorized

When you study the rhythm of European football, you find out that the Champions League finals inadvertently dictate the rhythm of the January transfer window. Many fans may not see the importance of the Champions League beyond what happens on the pitch or may believe its influence appears only in the summer. However, the Champions

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