Football Marketing Archives

Moriselade Soladoye-Adewole / March 3, 2026

Stadium Naming Rights in Football: How Clubs Turn Their Ground Into a Commercial Asset

The stadium your club plays in has a name. Most of the time, you’ve never stopped to think about what that name is actually worth, or what it says about the club’s commercial strategy. Stadium naming rights in football are one of the most underappreciated revenue streams in the game, and understanding how stadium naming […]

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Moriselade Soladoye-Adewole / February 10, 2026

African Football Has a Business Problem, Not a Talent Problem

When you watch African football talent thrive on the global stage, it’s impossible not to notice the paradox. While players develop into world-class athletes, the business side of African football struggles to keep pace. You might wonder why leagues flush with talent lag behind commercially. The answer is not about ability. Instead, it lies in

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Moriselade Soladoye-Adewole / February 3, 2026

Content Not Available in Your Location: How Geo-Blocking is Alienating Fans

Football Marketing

You click the link with excitement. The match highlight is trending. The clip promises a decisive goal, a controversial call, or a moment everyone is dominating conversations with. Then it hits you. Content not available in your location. At that moment, you are not thinking about broadcasting rights or licensing agreements. You are thinking about

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The Ball Business / January 13, 2026

Football Business Basics (Part 2): Why Football Clubs and Sport Organisations Struggle to Deliver Sponsorship Value

Football Marketing

Sponsorship is one of the most misunderstood revenue streams in sport. Organisations may be signing deals, placing logos, and announcing partnerships, yet still struggle to demonstrate real sponsorship value. In many cases, clubs and sport organisations with multiple sponsors are unable to prove return on investment or retain partners beyond a single season or contract

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The Ball Business / January 6, 2026

Football Business Basics (Part 1): What Sponsors Really Want in Football Sponsorship

Football Marketing

You’ve probably noticed that football clubs keep landing big sponsorship deals. Yet, when money flows in, some partnerships barely move the needle. That happens because most organisations often misunderstand one crucial thing: sponsors aren’t just buying logos. If you want to succeed in the modern football business, you need to see sponsorship from their lens.

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A football player stands at the center of a split scene showing two contrasting roles. The left side, in cool blue tones, represents his club duties under stadium floodlights, with data rings symbolizing analysis. The right side, in warm orange light, portrays his national team role with rising bar charts showing value and performance growth. The image visually expresses how a player’s position and tactical role affect market perception and valuation.

Moriselade Soladoye-Adewole / October 28, 2025

National vs Club Role: Impact of Playing Position on Market Value

Football Marketing

Football’s economy runs on perception as much as performance. Thus, a player’s market value doesn’t depend solely on skill; it reflects how coaches use that skill, where they play, how often they influence games, and how the world interprets their output. In essence, understanding the impact of playing position on football market value helps explain

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Young African footballer in green jersey standing confidently with branding icons behind him, symbolizing athlete branding in Africa and fan engagement.

Moriselade Soladoye-Adewole / September 20, 2025

Untapped Opportunities in Athlete Branding in Africa

Football Marketing

In recent years, football across the continent has grown in visibility and commercial value. Players are no longer seen only as performers on the pitch but as personalities with influence beyond the game. This shift is what necessitates the discuss of athlete branding in Africa,the intentional building of a footballer’s identity into something fans and

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Who truly won the Club World Cup? A business deep-dive into football's new global goldmine.

Moriselade Soladoye-Adewole / July 15, 2025

The Real Winners of the Club World Cup 2025: A Deep Dive into Football’s $1 Billion Gamble

Football Management, Football Marketing, Informative, Inside Football

When Chelsea lifted the trophy at the inaugural 32-team FIFA Club World Cup 2025 in the United States, the football world took notice. But beyond the silverware, there’s a far bigger question to ask: who were the real winners of the tournament? On the surface, Chelsea crowned their chaotic era of chopping managers and reshuffling

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Moriselade Soladoye-Adewole / March 18, 2025

How Family Support is Key in a Player’s Mental Wellness

Football Agency, Football Management, Football Marketing, Informative

In the high-stakes world of professional sports, athletes are often seen as invincible, thriving under pressure and delivering peak performances. However, beneath the surface, many players face immense mental and emotional challenges that can impact their careers and overall well-being. While coaches, sports psychologists, and teammates play crucial roles in an athlete’s mental health, family

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