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Informative

The Infrastructure Gap: A Barrier to Development in African Sports and Beyond

Informative, Inside Football, Opinion

The development of football in Africa has long been hindered by the lack of essential social amenities, particularly the poor infrastructure that plagues the continent. This longstanding issue has significantly impeded Africa’s ability to fully realize its potential in the global sports scene, particularly in the realm of football. Despite the abundance of athletic talent, […]

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The Business of Football

Football Management, Football Marketing, Informative, Inside Football

For any business to succeed, it must first be known. This fundamental task is a primary goal for entrepreneurs and marketers, beginning with building brand awareness. What is Brand Awareness? According to Google and Wikipedia, brand awareness refers to the extent to which customers can recall or recognize a brand under different conditions. It is

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Life Beyond the Pitch: Emmanuel Akintewe’s Journey from Goalkeeper to Talent Manager

Informative, Player Transition

Emmanuel Akintewe, a Nigerian ex-professional goalkeeper, enjoyed a notable career during his six-year sojourn in Georgia. Now based in Manchester, United Kingdom, Akintewe’s journey to professional football was fraught with challenges, including a lack of support from his parents and guardians. As a child, Akintewe faced frequent punishment from his parents whenever he played football.

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Player Branding; How Football agencies build and enhance Player profiles

Football Management, Football Marketing, Informative

Football fans have never been more hungry for player content. Social media access to players’ personal lives and a shift in fan loyalty, with young supporters following players over teams- examples of bumps in Football Clubs’ social media following moves of players(Ronaldo’s moves to Juventus and Al Nassr and Lionel Messi’s move to PSG and

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The Global Game: FIFA’s Approach to Dual Citizenship in Football

Football Legal, Informative

The roar of the crowd, the electrifying energy of an international match – representing your nation on the world stage is a dream for many footballers. But what happens when a player holds multiple citizenships? Can they switch allegiances and don a different jersey? FIFA, the governing body of international football, has established regulations to

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Understanding the Video Assistant Referee (VAR) Protocol in Football

Football Legal, Informative

The Video Assistant Referee (VAR) system has become a prominent feature in modern football, aiming to improve fairness and accuracy in critical decisions. But how exactly does VAR work? This article will answer the questions as to the correct usage and procedures that govern the use of VAR in football matches as stipulated by THE

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Navigating the TransitionAddressing Physical Health and Wellness Challenges for Retired Athletes

Football Transition, Informative, Player Transition

For elite athletes, retirement marks a monumental paradigm shift. The structured, physically demanding world of training and competition gives way to an often-uncertain future. While the accolades and achievements remain etched in history, the transition away from the sport can be fraught with challenges. This post will explore the physical and mental hurdles that athletes

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Can’t Buy Success: FFP Levels the Playing Ground

Football Legal, Informative

What is Financial Fair Play, and when was it introduced? UEFA established Financial Fair Play (FFP) to ensure that football clubs are not spending more than the amount of money they earn and, in doing so, prevent them from ending up in a financial mess that may jeopardise their long-term survival. In UEFA’s words, they

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