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Examination of the Football Market at the Grassroots Level

Football Management, Football Marketing

IntroductionFootball, revered as the world’s game, owes its global popularity and vibrant culture to its strong grassroots foundations. These grassroots initiatives are critical for nurturing future talent, promoting community engagement, and fostering a deep-rooted love for the sport. This article delves into the football market at the grassroots level, exploring its significance, key components, market […]

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The Business of Football

Football Management, Football Marketing, Informative, Inside Football

For any business to succeed, it must first be known. This fundamental task is a primary goal for entrepreneurs and marketers, beginning with building brand awareness. What is Brand Awareness? According to Google and Wikipedia, brand awareness refers to the extent to which customers can recall or recognize a brand under different conditions. It is

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Player Branding; How Football agencies build and enhance Player profiles

Football Management, Football Marketing, Informative

Football fans have never been more hungry for player content. Social media access to players’ personal lives and a shift in fan loyalty, with young supporters following players over teams- examples of bumps in Football Clubs’ social media following moves of players(Ronaldo’s moves to Juventus and Al Nassr and Lionel Messi’s move to PSG and

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