For any business to succeed, it must first be known. This fundamental task is a primary goal for entrepreneurs and marketers, beginning with building brand awareness. What is Brand Awareness? According to Google and Wikipedia, brand awareness refers to the extent to which customers can recall or recognize a brand under different conditions. It is […]
The Business of Football Read Post »
Introduction With the increasing number of multi billion dollar sponsorships and deals offered by mega industries to sportsmen and associations within the football industry, corruption could not be anyway higher than it is as compared to cases of corruption in the past decades. Corruption in sports is nothing new as the first case of corruption
The Prevalence of Corruption in global football institutions and the possible ways out Read Post »
The integrity of football relies not just on the skill and dedication of its players but also on the fairness and equality that underpins the sport. To protect these values, FIFA has instituted a stringent anti-doping program designed to prevent the use of prohibited substances and methods that could unfairly enhance performance or harm player health. This program is aligned with the standards set by the World Anti-Doping Agency (WADA), ensuring comprehensive in and out-of-competition testing.
FIFA’s War on Drugs Read Post »
The roar of the crowd, the electrifying energy of an international match – representing your nation on the world stage is a dream for many footballers. But what happens when a player holds multiple citizenships? Can they switch allegiances and don a different jersey? FIFA, the governing body of international football, has established regulations to
The Global Game: FIFA’s Approach to Dual Citizenship in Football Read Post »
Popularly known as the 11th law in football, the offside rule is one of soccer’s most misunderstood yet fundamental rules. It can often lead to frustration for fans and players alike. Some people no longer celebrate goals and wait until the VAR confirms there is no offside in the build-up leading to the goal. What
The Offside Rule Exposed Read Post »
The Video Assistant Referee (VAR) system has become a prominent feature in modern football, aiming to improve fairness and accuracy in critical decisions. But how exactly does VAR work? This article will answer the questions as to the correct usage and procedures that govern the use of VAR in football matches as stipulated by THE
Understanding the Video Assistant Referee (VAR) Protocol in Football Read Post »
What is Financial Fair Play, and when was it introduced? UEFA established Financial Fair Play (FFP) to ensure that football clubs are not spending more than the amount of money they earn and, in doing so, prevent them from ending up in a financial mess that may jeopardise their long-term survival. In UEFA’s words, they
Can’t Buy Success: FFP Levels the Playing Ground Read Post »
One of the biggest challenges facing professional football players who have dedicated a significant portion of their lives to the sport is the difficulty of leaving the centre stage. Despite not feeling old or tired. Yet, the question of what to do next looms. This challenge is often not due to a lack of support
Beyond the Field: Career Pathways for Footballers Post-Retirement Read Post »
The world of football transfers can be complex, filled with hefty fees, intricate negotiations, and a web of clauses that influence the deal. While everyone knows about multi-million-pound transfers, understanding the various clauses attached to them can be trickier. These are some of the most popular clauses that exist in football transfers. 1. Release Clause:
Understanding the different Clauses in the Business of Football Read Post »
