The Ball Business, Author at The Ball Business

The Ball Business / January 13, 2026

Football Business Basics (Part 2): Why Football Clubs and Sport Organisations Struggle to Deliver Sponsorship Value

Sponsorship is one of the most misunderstood revenue streams in sport. Organisations may be signing deals, placing logos, and announcing partnerships, yet still struggle to demonstrate real sponsorship value. In many cases, clubs and sport organisations with multiple sponsors are unable to prove return on investment or retain partners beyond a single season or contract […]

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The Ball Business / January 6, 2026

Football Business Basics (Part 1): What Sponsors Really Want in Football Sponsorship

Football Marketing

You’ve probably noticed that football clubs keep landing big sponsorship deals. Yet, when money flows in, some partnerships barely move the needle. That happens because most organisations often misunderstand one crucial thing: sponsors aren’t just buying logos. If you want to succeed in the modern football business, you need to see sponsorship from their lens.

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The Ball Business / January 3, 2026

The Gabon National Team Suspension Explained Under FIFA Rules

Informative, News

The Gabon National Team suspension.

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A FIFA FOOTBALL AGENT SITTING IN HIS OFFICE

The Ball Business / December 31, 2025

Is Being a Football Agent Still Worth It in 2026?

FIFA Agent Exam, Football Agency

If you’re asking whether being a football agent is still worth it in 2026, you’re already approaching the profession the right way. The industry has matured, the rules have tightened, and expectations have risen. Yet, despite these changes, football agency remains one of the most strategic and scalable careers in global sport when you understand

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The Ball Business / December 22, 2025

Why CAF Is Moving AFCON to a Four-Year Cycle and What It Means for African Football

AFCON 2025, Informative

The Confederation of African Football has confirmed a major structural reform that will reshape the future of African international football. After the 2028 edition, the Africa Cup of Nations will move from its traditional two-year cycle to a four-year cycle. In parallel, CAF will introduce an annual African Nations League to maintain regular competitive fixtures

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The Ball Business / December 17, 2025

How AFCON 2025 Is Creating Opportunities for African Football Agents

AFCON 2025

As AFCON 2025 unfolds, global football attention becomes concentrated in one place. Decision-makers who would normally rely on fragmented scouting reports are watching the same matches at the same time. That concentration creates clarity.For you, this means visibility without noise. A strong performance does not disappear into weekly league fixtures. Instead, it becomes part of

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AI for sports agents illustrated by artificial intelligence analysing performance data, contracts, and market insights on digital dashboards

The Ball Business / December 10, 2025

Why You Must Incorporate AI As A Sports Agents

Informative

If you work as a sports agent today, you already feel the pressure. Sport is developing at a very fast pace, expectations keep rising, and athletes demand more than basic representation. At the same time, competition from better-resourced agencies makes your every exposed to scrutiny. Because of this reality, AI for sports agents is no

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UEFA Champions League trophy displayed on a illuminated stage

The Ball Business / December 3, 2025

How the Champions League Finals Affects the January Transfer Window

Informative

When you study the rhythm of European football, you find out that the Champions League finals inadvertently dictate the rhythm of the January transfer window. Many fans may not see the importance of the Champions League beyond what happens on the pitch or may believe its influence appears only in the summer. However, the Champions

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The Ball Business / November 26, 2025

How FIFA’s Global Calendar Impacts Transfer Windows and Football Agents

Informative

When you study the football industry closely, you will notice that the entire system runs on one invisible structure. You might think clubs, money or players sit at the centre of football, but you soon realise that the real engine is the FIFA Global Calendar. It quietly determines when seasons start, when squads assemble, when

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