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AFCON 2024

How Ball Bridge Is Quietly Redefining the Sports Agency Industry

Football Agency, Sport Agency

For decades, the sports agency business has relied more on relationships than systems. Deals were tracked in notebooks, contracts buried in email threads, player information scattered across chats, Google Drive folders, and memory. That structure worked when the industry was smaller, slower, and less scrutinised. Today, it is no longer enough. Modern sports representation operates […]

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CAF logo featuring a green map of Africa on a golden football with a yellow background, representing the Confederation of African Football and its role in organizing CAF World Cup qualifiers

How CAF World Cup Qualifiers Shapes Player Value and Market Pricing

AFCON 2024

When you study the African football calendar, few events influence reputation and transfer value like the CAF World Cup qualifiers. They compress high-pressure football and unpredictable environments into brief windows where every action counts. These games do more than decide who reaches the World Cup; they also have an impact on how players are priced

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The Real Price of AFCON: The Opportunity Cost and the “Price to Play”

AFCON 2024

The African Cup of Nations (AFCON), the premier football tournament of Africa; organized by the Confederation of African Football, transcends the apparent spectacle of teams vying for glory, revealing a complex interplay of financial investments, sponsorships, and revenue generation behind the scenes. Beyond the apparent gathering of African football teams, this event operates within a

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