Israel Adedeji-Ajoje

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The Real Price of AFCON: The Opportunity Cost and the “Price to Play”

AFCON 2024

The African Cup of Nations (AFCON), the premier football tournament of Africa; organized by the Confederation of African Football, transcends the apparent spectacle of teams vying for glory, revealing a complex interplay of financial investments, sponsorships, and revenue generation behind the scenes. Beyond the apparent gathering of African football teams, this event operates within a […]

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UEFA Financial Fair Play: Shaping a Sustainable Future for European Football

Informative, Opinion, UEFA

The total debt in La Liga was estimated at a staggering £2.5 billion, leaving club owners with the arduous task of personally financing their clubs to keep them afloat. In some distressing cases, players were left unpaid as clubs struggled under the weight of their debts.

However, with the enforcement of the FFP rule, the net losses in European football drastically plummeted to approximately €125 million, marking an astounding 92% reduction from 2009 figures.

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Revolutionizing Football: The FIFA Clearing House Policy

Informative, Opinion

FIFA President Gianni Infantino estimates that the global player transfer market is currently worth between US$6 billion and US$7 billion annually, with expectations of its value soaring to approximately US$10 billion in the coming years. However, amid this influx of funds, a mere 15 to 20 percent, around US$400 million, trickles down to the clubs responsible for nurturing players into professionals.

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PSG’s Transition: Navigating from Galacticos to Homegrown Dominance

Informative, Ligue 1, UEFA

After the acquisition of the French giants in a huge statement-making acquisition that followed up the acquisition of Machester City by the Abu Dhabi group and  announced the entry of the Middle East financial heavyweights into the European football industry, the Qatari Sports Insortium has spent over 1 billion dollars in an attempt to make PSG stake its claim on the European Football industry. Given, the club were in the final of the UEFA Champions League in 2020 and they almost won the trophy, almost is never good enough.

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How do sponsors make money in football?

Uncategorized

On the 31st day of July, 2023, the global sports community stood in awe as Adidas, the renowned gear producer, announced an astonishing 10-year deal with their long-term partner, Manchester United. The deal’s colossal worth of approximately 1.2 billion dollars or 900 million pounds magnified the financial stakes in the world of football sponsorships. While

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